of Cultural Diplomacy

Fernand Braudel
describes the Mediterranean as follows:
Contrary to the common imagination,
the Mediterranean Sea does not begin with the sea:
it is, first of all, land.

“What is the Mediterranean ?”
“A thousand things together. Not one landscape, but countless landscapes.

Not a sea, but a succession of seas.

Not one culture, but a series of cultures stacked on top of each other.


Cultural heritage includes tangible culture (such as buildings, monuments, landscapes, archive materials, books, works of art, and artifacts), intangible culture (such as folklore, traditions, language, and knowledge), and natural heritage (including culturally significant landscapes, and biodiversity).

Awareness, Readiness and Preparedness
of Change

Heraclitus, a Greek philosopher, quoted:
"Change is the only constant."

Increasing awareness of the necessity for societal change.
One constant since the beginning of time might be change, however, the fear of change is also a constant.
Young people, not only can, but must become "Key Leaders" in this turbolent age.
For this reason matchmaking of the adult generation with the young generation for a "Sharing Experience" process, is of vital importance to trigger the speed of change.

Negotiating Identity in the Ancient Mediterranean Sea.

The Mediterranean basin has always been a multicultural region with a great diversity of linguistic, religious, social and ethnic groups.
This turbolent, dynamic social and cultural landscape encouraged extensive contact and exchange among different communities.

How do the Mediterranean ethnic communities mitigate and mediate their diversity interactions ?
How did each group defend and empower distinct identities while interacting with others ?
What new identities came into existence because of this cultural contamination ?

The Mediterranean Academy of Cultural Diplomacy seeks to discover what happened in the past and what still happens when all the different ethnic, social, linguistic and religious groups, among others, come into contact with each other, especially in multiethnic commercial settlements located along the coasts and in the middle of this sea.

An open and shared vision for the Mediterranean.

The Mediterranean is not a geographical place.
For millennia everything has flowed towards this sea, messing up and enriching its history. In fact, the sea, as we know and love it, offers the most astounding and enlightening evidence of its past.
The Mediterranean, the cradle of our civilization, is a place of religious, social and territorial contradictions, the result of multiple conflicts that have not been resolved for a long time.
The Mediterranean Nations play a crucial role in promoting dialogue and intercultural understanding (by reducing inequalities), the protection and respect of human rights, social justice, starting from relations between equals, based on the principle of inclusive citizenship and collaboration strengthened local politics (Local Democracy and Public History).
A culture can become arid and sterile when "it closes in on itself, refusing any exchange and comparison around the truth of human existence".
Ever since the first cultural diplomats (explorers, travelers and artists engaged in the world), the exchange of ideas, encounters between languages and comparisons between the arts have improved relationships between people and the understanding of the collective identity of peoples.
Cultural diplomacy is therefore a practice intrinsic to human history; a soft power indispensable for the mutual understanding of populations. An ethical attitude through which each person exercises and expresses his or her freedom of thought, while respecting and welcoming the new present in the different, in the distant and in the other.

Promoting the millenary identity of the Mediterranean Civilization in the world.

The Mediterranean is a region with its own identity, represented by the mosaic of cultures and peoples linked together by history.
The same history that teaches us that, without mutual respect and understanding of the identity of peoples, this interdependence has turned into distrust and conflicts of all kinds, causing prevarication, exploitation and violence.

We must unite peoples and not divide them!

Protect and empower identity

“Massive strategies of cultural influence and dominance (cultural competition of nations) are taking place.
There are highly refined techniques and tactics to undermine and destroy the identity of nations, at all levels (cultural governance, cultural dominance and cultural imprinting).”
Joseph Caristena

In a moment of great epochal changes, like ours, all certainties can transform in an instant into uncertainties, such as the origin of man, life in space, peace in the world and even our existence as human being.

Scenari del Mediterraneo

By 2050, almost half (46%) of the 635 million inhabitants expected in the Mediterranean Basin are expected to reside on the southern shore.

In 2020, the population of the 22 countries bordering the Mediterranean reached 522 million individuals.

47% of the population of the Mediterranean Basin.




22 Nations




We can no longer relegate to Governments, too, the arduous task of defending the identity of the tangible and intangible cultural heritage and, therefore, the identity of a people, from these attempts at manipulation (cultural imprinting, cultural governance and cultural dominance) that come, by now, from every direction.
Cultural diplomacy must become a value shared by the greatest possible number of citizens, returning (as a daily creed) to the principles of that cultural responsibility so hoped for up to now.
Joseph Caristena
Founder of the Mediterranean Academy of Cultural Diplomacy

Joseph Caristena


There are 21 countries bordering the Mediterranean sea, including the two island states of Malta and Cyprus.
11 are located in Europe, from west to east Spain, France, Monaco, Italy, Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania and Greece (in addition to the aforementioned Malta).
The remaining 10 are Turkey, Syria, Lebanon, Israel and Cyprus and in Africa, with Egypt, Libya, Tunisia, Algeria and Morocco.

Italo Calvino

(Date of Birth: 15 ottobre, 1923, Santiago de Las Vegas, Havana, Cuba
Date of Death: 19 settembre, 1985, Santa Maria della Scala, Siena)
Italo Calvino reveals these elements as "tales of invisible cities" (Calvino, 1972) .
It can be understood that the past is inscribed in the urban artifacts: on the walls of the houses, in the monuments and in the equestrian statues that stand in the squares, in the names of the streets, sudden sat on the streets, with which unknown hands persist in remembering; but it is also inscribed in the documents and images that belong to the mass actors who protect the material archives of a city, that is, the communication specialists assigned to circulate the images of the past itself.